Concentra Recognized as an American Heart Association Start! Fit-Friendly Company

07/01/2011

Concentra, a subsidiary of Humana Inc., has been recognized as a Platinum-Level Start! Fit-Friendly Company by the American Heart Association’s Start! initiative for helping employees eat better and move more.

“Physical activity and employee wellness are important priorities at Concentra. We are honored and excited to be recognized by the American Heart Association’s Start! movement as a Platinum-Level Start! Fit-Friendly Company,” said Concentra CEO Jim Greenwood. “We’re committed to providing the best workplace environment possible. This will benefit our employees’ health and produce even more positive results for our company overall.”

Platinum-level employers:

  • Offer employees physical activity options in the workplace
  • Increase healthy eating options at the worksite
  • Promote a wellness culture in the workplace
  • Implement at least nine criteria outlined by the American Heart Association in the areas of physical activity, nutrition and culture
  • Demonstrate measurable outcomes related to workplace wellness

The Start! Fit-Friendly Companies Program is a catalyst for positive change in the American workforce by helping companies make their employees’ health and wellness a priority. American employers face increasing healthcare expenses and health-related losses in productivity that cost an estimated $225.8 billion a year. Many American adults spend most of their waking hours at sedentary jobs. Their lack of regular physical activity raises their risk for a host of medical problems, such as obesity, high blood pressure and diabetes. Employers face $12.7 billion in annual medical expenses due to obesity alone. Start! helps change corporate cultures by motivating employees to start walking, which has the lowest dropout rate of any physical activity.

Recognition is a critical component of the Start! Fit-Friendly Companies Program. Employers that join this program qualify for official recognition by the American Heart Association. They are listed on the program’s national web site, as well as Start! Heart Walk – Dallas, Start! at Work Newsletter, and the Start! Fit –Friendly Companies Honor Roll. Qualifying companies also have the right to use the program’s annual recognition seal for internal communications and with external, recruitment-related communications.

Participating companies also get free access to program resources such as the free Start! Walking Program, materials to help promote company wellness programs to employees, internal newsletter templates and consultation on CPR/AED (automated external defibrillator) programs. Start! also offers MyStart! Online, a free web-based fitness and nutrition tracker for companies and individuals. A “dashboard” feature allows HR or wellness managers to view employee participation in the program.

For more information about the Start! Fit-Friendly Companies Program and how it is helping to improve the health of Americans by focusing on an activity that is convenient, free and easy, call (214) 748-7212 or visit www.startwalkingnow.org