Marketing Automation Specialist Addison TX Full Time

Job Id
84321
Job Location
Addison, TX
Employment Type
Full Time-Regular
Industry
Health Care
Concentra
20181107T222538Z
Overview

From our Dallas corporate headquarters to our clinics, worksites, and mobile locations, Concentra colleagues remain focused on our driving purpose:  to provide superb patient and employer experience by delivering the highest quality healthcare in an efficient, affordable, caring manner. We do this by putting all customers (internal and external) first and by displaying:

  • A healing focus
  • A selfless heart
  • A tireless resolve
Responsibilities

The Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support retention, expansion and growth of prospective and current Concentra customer visits and revenue.  

Although email is the main channel through with proactive communication will occur, the role must consider all available channels in campaign creation (web, social, syndication, etc.) To be effective, the Digital Marketing Specialist must develop in depth knowledge of Concentra products to align campaign activities with business goals. A combination of business thinking and tactical execution are keys to the success of the candidate.

  • Own and be the SME in Marketo, Concentra’s Marketing Automation platform.
  • Planning, development and execution of national or local digital programs and campaigns, with a focus on B2B lead nurture and relationship management (retention) campaigns.
  • Interfacing with marketing communications functions, as well as, events, field, information services, sales and business product teams.
  • Managing digital agency relationships, day-to-day production, as well as media campaign budgets and schedules.
  • Engage as necessary with other team members (Social, Web, Analytics) to ensure campaign execution and successful results.
Qualifications

Minimum Qualifications

  • Bachelor’s degree or diploma in marketing related field.
  • 2 years of experience in digital marketing with a preference for B2B services companies.
  • 5-8 years experience in a marketing or digital marketing role.
  • Experience using Marketo to drive email marketing campaigns.

Core Competency Requirements

  • Good understanding of digital marketing.
  • Proven experience delivering effective and innovative B2B digital campaigns.
  • Proven experience working with a variety of digital assets.
  • Clear understanding of sales funnel dynamics and how digital marketing impacts the sales cycle.
  • Experience managing successful social media campaigns, and a solid understanding of social marketing.
  • Solid understandings of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
  • Must be able to work under pressure and be able to manage multiple projects across different lines of business.
  • Able to work successfully in a team environment.
  • Excellent oral and written communication skills.
  • Highly organized with strong attention to detail.
  • Proficient in: Google Analytics, Marketo and Microsoft Dynamics CRM
Benefits
  • 401(k) with Employer Match
  • Medical/Vision/Prescription/Dental Plans
  • Life Insurance/Disability
  • Paid Time Off/Holidays
  • Colleague Referral Bonus Program   

This job requires access to confidential and sensitive information, requiring ongoing discretion and secure information management.

 

Concentra is an Equal Opportunity Employer, M/F/Disability/Veteran.



We consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, sexual orientation, gender identity, disability or medical or veteran status in accordance with federal law. In addition, Concentra Inc. complies with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which it maintains facilities.

Talk to a Recruiter

Tracy Grange
Tracy Grange