Sr. Director of Digital Marketing

Job Id
128746
Job Location
Addison, TX
Employment Type
Full Time Regular
Industry
Health Care
Concentra
20200520T171623Z
Overview

Are you looking for an operations role with a dynamic and growing company?

Concentra is looking for a Senior Director, Digital Marketing. This is a key role in creating the strategy, establishing key performance indicators, and executing digital marketing initiatives in support of all organizational brands and services.  This role directs a team that works with the necessary stakeholders to manage the creation, management and iterative improvement of the digital ecosystem for both internal and external interactions, including websites, intranets, marketing technology, social media channels, prospect/customer email and mobile apps.  This role also oversees all digital customer touchpoints within the context of the overarching Concentra Customer Experience strategy including direct customer conversion.  The role also manages and drives paid/earned demand generation activities, guarding profitability and ROI.  This role also safeguards digital brand perception by active management of publisher listings and customer reviews.  The ideal leader will have a passion for B2B marketing, digital marketing, social media, technology and innovation and will oversee budget execution.

Responsibilities
  • Directs the successful planning, development and execution of cross-functional digital programs with the objective of maximizing customer satisfaction, maintain profitability and grow market share.
  • Manage and lead the evolution of digital ecosystem within the context of the broader Customer Experience initiative.
  • Accountable for both lead generation and direct customer conversion targets on all digital touchpoints.
  • Oversees a team of marketing specialists to execute on the defined strategy and drive performance minded initiatives through the organization with focus on optimizing business outcomes.
  • Hires, develops and retains diverse talent that makes a strong, positive impact on the organization.
  • Responsible for working with product, content and creative teams to craft, prioritize, manage, support and execute digital marketing strategy initiatives for the enterprise.
  • Lead the partnership with IS stakeholders to deliver customer experiences that promote new business and enhance customer retention.
  • Lead marketing technology and platform innovation within cross-functional teams.
  • Partner with analytics stakeholders for the publishing of regular reporting packages and gather insights for optimization recommendations.
  • Manage agency / freelance resources engaged in digital strategy execution.
  • Manage Digital Marketing budget.
  • Monitor and report on industry best practices and competitive/landscape trends.
  • This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. 

Scope measures

  • Internal:  Marketing Manager, Program Manager and Digital Specialist
  • External:  No
  • Budget responsibility: Yes

 

Qualifications

Education/credentials

  • Bachelor’s Degree in Business Administration, Communications, Marketing or Liberal Arts from an accredited college or university

Job-related experience

  • Customarily at least 20 or more years of work experience in marketing with at least ten or more years of digital experience
  • Customarily at least ten or more years of demonstrated managerial experience

Job-related skills/competencies

  • Concentra Core Competencies of Service Mentality, Attention to Detail, Sense of Urgency, Initiative and Flexibility
  • The ability to properly handle sensitive and confidential information (including HIPAA and PHI) in accordance with federal and state laws and company policies 
  • Ability to make decisions or solve problems by using logic to identify key facts, explore alternatives, and propose quality solutions
  • Proven experience with digital performance marketing and metric optimization approaches.
  • Proven experience leading digital and demand generation programs at a national scale.
  • Successful experience designing, building and managing marketing automation ecosystems.
  • Experience with Agile Development methodologies.
  • Demonstrated CRM/Personalization experience.
  • Demonstrated experience in the development of large new strategies, leading cross-functional implementation through an organization.
  • Technical Acumen – Understands and utilizes technical knowledge to develop, drive and manage complex digital marketing initiatives that solve both functional and enterprise wide business challenges.
  • Proven ability to lead and work with cross-functional teams in support of specific business priorities.
  • Experience leading direct reports and cross-functional teams.
  • Excellent oral and written communication skills. Demonstrated ability to work effectively in a fast paced multitask environment
  • Proven PC skills in numerous software packages are required, i.e., Microsoft Office -Word, Excel, Power Point, ACT for Lotus Notes
  • Good interpersonal skills, including tact and diplomacy dealing with internal colleagues, regulatory agencies, vendors and all level of executives and managers;
  • Excellent communication skills including written, proofreading, verbal with exceptional attention to detail
Benefits
  • Work is performed in a clinical office environment
  • Minimal travel (may include overnight) up to 20%
  • Involves frequent telephone and in-person contact with clients, staff, vendors, consultants, and Management. Requires the ability to work in a fast paced environment, to work a flexible schedule and to effectively resolve conflicts as they arise.
  • While performing the duties of this job, the employee is regularly required to sit, walk, and stand. Occasional lifting up to 20 pounds. Corrected or normal vision is required in the performance of tasks inherent to office work. Requires moderate typing skills and manual dexterity to operate a keyboard, calculator, telephone, copier, and such other office equipment as necessary. It is necessary to view and type on computer screens for variable periods of time.

BENEFITS SUMMARY:

  • 401(k) with Employer Match
  • Medical/Vision/Prescription/Dental Plans
  • Life Insurance/Disability
  • Paid Time Off/Holidays
  • Colleague Referral Bonus Program  

If you’re looking for an organization that cares for your growth and well-being as much it does its patients, consider Concentra.

This job requires access to confidential and sensitive information, requiring ongoing discretion and secure information management.

Concentra is an Equal Opportunity Employer, including disability/veterans 



We consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, sexual orientation, gender identity, disability or medical or veteran status in accordance with federal law. In addition, Concentra Inc. complies with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which it maintains facilities.

Talk to a Recruiter

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Tracy Grange