Social Media Strategist Addison, TX Full Time
Job Id
58643
Job Location
Addison, TX
Employment Type
Full Time-Regular
Industry
Health Care
Concentra
20170829T133408Z
Overview

From our Dallas corporate headquarters to our clinics and worksite locations, Concentra colleagues remain focused on our driving purpose:  to provide superb patient and employer experience by delivering the highest quality healthcare in an efficient, affordable, caring manner. We do this by putting all customers (internal and external) first and by displaying:

  • A healing focus
  • A selfless heart
  • A tireless resolve
Responsibilities

Develops, maintains and executes a comprehensive social media strategy to increase visibility, traffic and positive sentiment.  Leads the development of organization-wide social media management standards, policies and rules of engagement.  Defines key performance indicators and implements enterprise-level measurement, analytics and reporting methods to gauge success.  Oversees and executes on the reputation management initiatives of the brand at a corporate and center level and manages public operational information to maximize the positive impact on customers and patients.

The Details

 

Social Media: 

  • Work with internal/external resources to create compelling social media initiatives to drive retention and new acquisition.
  • Consolidate metrics and provide ongoing reporting and analytics to senior level management, and provide guidance for program optimization.
  • Design, build and maintain social media presence and strategy.
  • Manage paid social media campaigns and optimize based on pre-determined KPIs.
  • Collaborate with internal teams to create campaign assets and optimize user experience.
  • Brainstorm new and creative social media growth strategies
  • Administrate the creation and publishing of relevant, original, high-quality content on all of our digital distribution channels.
  • Collaborate across functions and teams to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost.
  • Manage and curate selected executive profiles on appropriate social media channels. 

Review Management:

  • Monitor online comments and reviews for assigned entities to understand patient and customer sentiment at an enterprise, regional and center level.
  • Consolidate metrics and provide ongoing reporting and analytics to senior level management, and provide guidance for program optimization.
  • Respond to comments and reviews based on established policy.
  • Discern situations in which action is required and assign / follow up via established organizational avenues.
  • Manage relationships with key vendors to drive expected results. 

Listing Management:

  • Engage with operational teams to be aware of current hours of operation, emergency closures and special scheduling in order to take appropriate action.
  • Develop and execute on processes to maintain accurate operational data on public publisher sites through available tools.
  • Engage with current toolset (Yext) to maximize retention and acquisition impact.
  • Manage relationships with key vendors to drive expected results.

Scope measures

  • Individual contributor
  • Expected to work independently with general supervision
  • Focus on results
Qualifications

Education/credentials

  • B.A./B.S. in related field - required
  • M.S. in related field - preferred 

Job-related experience 

  • 5-7 years Social Media Management experience
  • 2-5 years Content Marketing experience
  • 2-5 years Local Marketing and Listing Management experience
  • 2-5 years Reputation Management experience

Job-related skills/competencies

  • Microsoft office suite
  • Hootsuite
  • Adobe InDesign
  • Adobe Photoshop
  • Google Analytics
  • Yext – preferred
  • Reputation Management Tools (Reputation.com or equivalent) - preferred
Benefits
  • 401(k) with Employer Match
  • Medical/Vision/Prescription/Dental Plans
  • Life Insurance/Disability
  • Paid Time Off/Holidays
  • Colleague Referral Bonus Program  

 

This job requires access to confidential and sensitive information, requiring ongoing discretion and secure information management.

 

Concentra is an Equal Opportunity Employer, M/F/Disability/Veteran.



We consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, sexual orientation, gender identity, disability or medical or veteran status in accordance with federal law. In addition, Concentra Inc. complies with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which it maintains facilities.

Talk to a Recruiter

Tracy Grange
Tracy Grange