Concentra, a leader in the delivery of health care solutions, has launched a new logo specifically designed to support the organization’s strategic extension of its expertise in occupational health to the public with the national expansion of its urgent care services.

The new logo, the boldest redesign of the Concentra logo to date, incorporates key elements that leverage Concentra’s proficiency in medicine and communicates a brand that is welcoming, caring, and efficient.

Featuring a modern font and a cross symbol in bright orange, the new brand represents the company’s renewed approach to improving customer service and redefining the patient experience. Just as a red cross has come to represent emergency, the orange cross communicates a sense of urgency to patients along with a warm, inviting culture. In addition, the name ‘Concentra’ in a deep blue intermixes with the orange cross to create a brand that is more recognizable and retail facing.

Concentra plans to phase in the new logo throughout the year to coincide with facility upgrades and further medical center acquisitions, creating a consistent environment and experience for its patients and customers. The Concentra brand will also refresh its advertising campaign and promotional efforts centered on the new tagline “Treated Right,” which reflects the company’s enhanced commitment to customer service and clinical excellence.

"We kept the brand equity of our name but refreshed the look of our logo to represent our company’s new strategic direction," said Keith Newton, President and COO of Concentra. "We wanted a look that represented our commitment to the patient experience of ‘Treated Right,’ which succinctly states our renewed focus of putting the patient first.”

The new direction focuses on the patient, from the products and services offered, to improved patient experiences, to engaging with patients to create interactions that are welcoming, respectful, and skillful.

The new logo is intended to communicate to patients and customers that Concentra is not a completely different company, but a renewed Concentra. Following the sale and spin off of other divisions, this new brand helps communicate to patients and customers Concentra’s improved concentration on delivering health services.

Concentra’s logo was created by Little, an architectural design firm based in Charlotte, N.C., selected for its experience in creating visual identities that build strong emotional connections with consumers. Little also developed architectural design components and medical center concepts, key elements of which will be implemented in current and new medical facilities. Other clients of Little include GUESS?, Lucky Brand Jeans, The Home Depot, and CVS/pharmacy.

In addition to enhancing patient interaction and improving customer relations, Concentra is committed to provide extensive field and operations support, and comprehensive health services to employer-clients.

Jay Blakey, Concentra’s Senior Vice President of Sales and Account Management, emphasized the importance of delivering on the brand promise. “We must continue to strive toward excellence and provide exceptional service because it is the one thing we can do to truly outshine the competition. We are creating a culture of service among our colleagues, giving the new brand an opportunity to make a positive impression through exemplary patient and customer care."